webElect.net was started by Doug Homan in 2001 when his father, Ed Homan, became a candidate for the Florida State House District 60 seat. After consulting with several elected officials and working on prior campaigns, Doug learned that proper voter targeting and data management were paramount to running an efficient and effective race. He developed a custom voter targeting system for Ed's 2002 campaign in order to maximize the impact of campaign advertising and the efforts of campaign volunteers. This led to a substantial 13 point margin of victory over the incumbent candidate. After further testing and development, the webElect.net service was branded in 2003, and has served several high profile political campaigns in the last 21 years. webElect.net is based in Tampa, Florida.